Web Design · Fitness & Coaching
High-Impact Landing Page for a Strength Gym
A fitness landing page that connects bold brand impact, coaching credibility, and membership selection in one conversion path.
Concept Project — independently created to demonstrate HUMAGENT LAB's website strategy, design, and development capabilities.
Strength · Conditioning
Earn your
strength.
08+
Years
12
Coaches
900+
Members
96%
Retention
Industry
Strength Gym · Personal Training
Project scope
Conversion Strategy · UX/UI · Responsive Development
ART DIRECTION
Make the brand's character visible
Deep black, assertive uppercase typography, and a sharp lime accent move from an intense hero into clear light-mode content, balancing energy with readability.
CONCEPT BACKGROUND
Why this website was designed
Created for a fictional independent strength gym that needs to communicate its training philosophy and coaching expertise—not only its equipment—and turn that trust into trial-session inquiries.
This is not a client engagement or a fictional performance claim. It explores a production approach that could be useful in this category.
OBJECTIVES
Objectives
- Communicate the training philosophy and difference immediately
- Build systematic trust in the coaches and programming
- Reduce friction from membership comparison to trial inquiry
APPROACH
Approach
- 01Structure the experience from brand statement to proof, coaching method, team, and membership
- 02Implement monthly and yearly membership comparison with accessible responsive controls
- 03Create an original FORGE identity and image set while respecting the reference's CC BY 4.0 license
DELIVERABLES
Deliverables
Conversion-focused landing structure
Responsive UX/UI
Coach gallery
Membership comparison
Trial-session CTA
Original imagery
Next.js build
MAKING PROCESS
Design and production process
- 01
Position
Reduced the training philosophy and reason to choose the gym to one message.
- 02
Intensify
Used typography, photography, and contrast to make the brand feel physical.
- 03
Convert
Connected coaching credibility and membership choice to a clear trial action.
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