Training studio website
FORGE
Cost depends on the pages and features you need. Booking, payments and management tools are scoped separately. View starting prices
Project overview
The thinking behind the project
A fitness landing page that connects bold brand impact, coaching credibility, and membership selection in one conversion path.
Powerful training imagery can attract attention without explaining the coaching or the first visit. FORGE pairs oversized typography with programs and coaching principles, leading into a short trial-session request. The landing page aims to connect the initial energy with a concrete understanding of the next step.
- Who this concept is for
- Coaching and fitness brands explaining their training approach and a first trial session
- Industry
- Strength Gym · Personal Training
- Scope
- Conversion Strategy · UX/UI · Responsive Development
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
Concrete gray, chalk white, and acid lime combine with full-bleed monochrome training photography, asymmetric type, and load timelines to express physical energy and coaching structure.
What the project set out to address
- Communicate the training philosophy and difference immediately
- Build systematic trust in the coaches and programming
- Reduce friction from membership comparison to trial inquiry
How we approached it
- Keep FORGE's coach-led strength concept while designing its layout and graphic language from the ground up
- Structure the journey from a full-screen training scene to principles, load timeline, coaches, membership, and a first session
- Replace card grids with continuous photography, asymmetric sections, and horizontal membership comparison
Make the first session tangible
Choose a program and a preferred time, then review the trial-session summary in a short local demo.
Explore this screen
03 / On a smaller screen
Same character. Smaller canvas.
Bold typography keeps its energy while fitting every word within the mobile viewport.
Pages and screens in the concept
Project scope
What we created for this concept
Created for a fictional independent strength gym that needs to communicate its training philosophy and coaching expertise—not only its equipment—and turn that trust into trial-session inquiries.
- Conversion-focused landing structure
- Responsive UX/UI
- Coach gallery
- Membership comparison
- Trial-session CTA
- Original imagery
- Next.js build
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
What should your customers experience?