Direction systems
Frame where to play, what to stop and what must become true.
- Field and customer framing
- Choice architecture
- Shared direction map
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Where we enter
Strategy for teams between here and next.
We enter when a team can feel the change but cannot yet see a shared way through it.
Operating shifts
Translate strategy into roles, rituals and visible ways of working.
- Decision pathways
- Team rituals
- Change tools
Category narratives
Give people language for understanding what has changed and why it matters.
- Audience tension
- Category point of view
- Narrative system
Next step