A visually complete website can still launch with indexing gaps, broken redirects, or ambiguous metadata. Technical SEO checks protect the site's discoverability before traffic arrives.
Confirm crawl and index controls
Review robots rules, canonical URLs, noindex directives, and environment-specific settings. Production pages should be discoverable while private or duplicate routes remain controlled.
Validate metadata and page structure
Every important page needs a descriptive title, useful description, one clear primary heading, and metadata aligned with the visible content.
Protect URLs during migration
Map old URLs to the closest new destination, avoid redirect chains, and retain high-value paths where possible.
- Export the current URL inventory
- Create one-to-one redirects
- Test status codes and final destinations
Submit and measure
Publish a clean XML sitemap, connect Search Console, monitor coverage, and compare performance before and after launch. Measurement turns the checklist into an operating loop.