Salon brand editorial
HUMAGENHAIR / Editorial
03 / On a smaller screen
Same character. Smaller canvas.
Images and short notes form a natural reading sequence on mobile.
View pages
Project details
Project overview
The thinking behind the project
A multi-page HUMAGENHAIR website connecting a bold campaign poster with services, styles, artists, content, and booking.
A campaign website should read differently from a booking-led salon website. This project treats photography, the look archive and artist notes as a brand journal. Rather than repeating the service-led concept, it focuses on helping visitors understand the label's aesthetic through an editorial browsing experience.
- Who this concept is for
- Salon brands expressing a distinct aesthetic through campaigns and a style archive
- Industry
- Hair Salon · Beauty · Brand Campaign
- Scope
- Brand Direction · Multi-page Campaign UX/UI · Responsive Development
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
An off-white canvas, black typography, coral accents, and cobalt guide lines frame a collage-style campaign poster with a fashion-editorial edge.
What the project set out to address
- Express HUMAGENHAIR's campaign imagery and brand mood strongly above the fold
- Give every menu item a clear destination within the multi-page structure
- Connect style discovery and booking naturally across desktop and mobile
How we approached it
- Design the utility bar, logo stage, page-based navigation, and four-part shortcut grid as one cohesive brand system
- Build the campaign poster and style imagery as a consistent HUMAGENHAIR visual language
- Implement Korean-English switching, style filters, mobile navigation, and the booking form as responsive interactions
Project scope
What we created for this concept
An independently designed brand concept that turns HUMAGENHAIR's portrait-led campaign imagery into distinct pages for home, about, services, styles, artists, content, and reservations.
- Brand information architecture
- Seven-page responsive website
- Campaign-poster homepage
- Four-part information and booking shortcuts
- Korean and English content switching
- Service menu
- Style filters
- Artist page
- Booking inquiry prototype
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
What should your customers experience?