Salon & booking experience
HUMAGENHAIR
03 / On a smaller screen
Same character. Smaller canvas.
The opening image establishes the style, while section headings and links stay readable on smaller screens.
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Project details
Project overview
The thinking behind the project
A multilingual Gangnam salon website connecting brand experience, style discovery, stylist trust, and international booking inquiries.
Choosing a salon involves more than finding an appealing photograph: services, pricing and the stylist also matter. This HUMAGENHAIR project organizes those questions into service, style and artist pages connected to a booking inquiry. Its focus is a service-led website that helps visitors describe the appointment they have in mind.
- Who this concept is for
- Salons connecting service, style and stylist discovery with a booking inquiry
- Industry
- Hair Salon · Beauty · Local Service
- Scope
- Brand Direction · Multilingual UX/UI · Responsive Development
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
Warm ivory, hair brown, and deep ink combine with editorial typography and expansive portrait photography to express a premium salon that respects individual character over passing trends.
What the project set out to address
- Make services and pricing easy to compare across languages
- Connect stylist profiles with style projects to build trust before booking
- Simplify international inquiries with date, service, and contact-channel choices
How we approached it
- Structure the home journey from brand promise to services, looks, artists, and booking
- Design one interface for Korean, English, Japanese, Chinese, and Vietnamese
- Build mobile-first project filters, pricing, editorial content, and booking forms
Project scope
What we created for this concept
Created so international residents and visitors to Seoul can understand HUMAGENHAIR's services, pricing, stylists, and style direction before reaching out through a familiar messenger or booking form.
- Salon brand direction
- Eight-page website system
- Five-language interface
- Service and pricing guide
- Style projects
- Stylist profiles
- Booking inquiry form
- Journal and care content structure
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
What should your customers experience?