Fashion brand commerce
EIRA
03 / On a smaller screen
Same character. Smaller canvas.
A shorter gap between imagery and selection controls keeps the product flow close together.
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Project details
Project overview
The thinking behind the project
A fashion e-commerce experience that connects brand storytelling and product discovery in one editorial flow.
The style introduced by a campaign should remain understandable on the product page and in the bag. EIRA connects image-led brand presentation to the selected item's description, price and size options. It explores a multi-page commerce journey in which products and quantities remain consistent between screens.
- Who this concept is for
- Fashion brands connecting a seasonal campaign to product discovery and selection
- Industry
- Fashion · Direct-to-Consumer
- Scope
- Commerce Strategy · Editorial UI · Responsive Development
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
Warm bone, oxblood, and acid lime combine with asymmetric grids and assertive editorial typography to express the value of clothes worn repeatedly.
What the project set out to address
- Create a natural path from campaign imagery to product discovery
- Preserve the brand's visual character across desktop and mobile
- Make product information and shopping actions concise and clear
How we approached it
- Structure an original journey from wardrobe statement to Wardrobe Index, material record, and editorial story
- Apply numbering, material records, and asymmetric modules consistently across listing and product detail
- Create the EIRA identity, campaign imagery, and complete commerce interface independently
Project scope
What we created for this concept
Created for a fictional responsible-fashion brand that wants its seasonal campaign and commerce experience to feel like one coherent digital expression.
- Content architecture
- Responsive UX/UI
- Product listing
- Product detail
- Journal
- Store directory
- Next.js build
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
What should your customers experience?