Web Design · Automotive Service
Autovin Motors Auto Repair Website
A Seongsu auto repair website designed around engine repair, honest diagnostics, a transparent service process, and low-friction booking inquiries.
Concept Project — independently created to demonstrate HUMAGENT LAB's website strategy, design, and development capabilities.
정직한 진단에서 시작하는 자동차 정비
필요한 정비만,
정확하게.
Industry
Automotive Repair · Local Service
Project scope
Brand Direction · Conversion UX/UI · Responsive Development
ART DIRECTION
Make the brand's character visible
Deep navy, charcoal, and safety orange combine with authentic workshop photography and assertive typography to communicate precision, transparency, and expertise.
CONCEPT BACKGROUND
Why this website was designed
Created for Autovin Motors in Seongsu-dong, Seoul, to explain engine symptoms, diagnostic scope, and repair priorities clearly while turning phone-led inquiries into a structured service booking journey.
This is not a client engagement or a fictional performance claim. It explores a production approach that could be useful in this category.
OBJECTIVES
Objectives
- Communicate the shop's trust standard and difference immediately
- Make engine symptoms, diagnostic scope, and the repair process easy to understand
- Reduce friction from describing a vehicle issue to requesting a booking
APPROACH
Approach
- 01Build the conversion flow from honest diagnosis to engine repair detail, services, work principles, and booking
- 02Use the confirmed Seongsu address while labeling only unverified operating information as draft content
- 03Create original workshop imagery for a distinctive, rights-safe brand impression
DELIVERABLES
Deliverables
Automotive service brand direction
Responsive landing page
Engine diagnosis and repair detail
Service overview
Repair process
Booking inquiry form
Location section
Original hero image
MAKING PROCESS
Design and production process
- 01
Trust
Mapped the concerns and trust signals customers use when choosing a repair shop.
- 02
Explain
Structured services, estimates, and the repair process in an understandable order.
- 03
Convert
Built a mobile-friendly path for describing an issue and requesting a booking.
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