Discover
Understand location and care scope quickly
Web Design · Healthcare & Local SEO
ASTER Independent U.S. Medical Clinic
A patient-centered clinic website connecting care services, physician trust, first-visit guidance, and appointment requests in one clear journey.
Concept Project — independently created to demonstrate HUMAGENT LAB's website strategy, design, and development capabilities.
CONCEPT / 01
ASTER
Care Physicians First visitRequest an appointmentIndependent primary care · Austin, Texas
Care that sees
the whole person.
Thoughtful primary care with clear next steps.
Request an appointment →Industry
Primary Care · Women's Health · Preventive Medicine · United States
Project scope
Brand Strategy · Patient Journey UX · Local SEO · Responsive Development
PRODUCT EXPERIENCE
Designed as a complete patient journey, not a single homepage.
The system connects local discovery, care scope, physician trust, first-visit guidance, insurance context, and a privacy-conscious appointment demonstration.
ASTER · PRIMARY CARE
Care that sees the whole person.
Understand
Review physicians, first visits, and insurance
Request
Try an appointment flow without entering health details
ART DIRECTION
Make the brand's character visible
Deep teal, warm ivory, and muted sage combine with generous space, soft curves, and original medical photography to balance clinical credibility with human ease.
HomepageCare ServicesPhysiciansFirst VisitInsuranceAppointment Request
CONCEPT BACKGROUND
Why this website was designed
Independently created for an Austin primary-care practice preparing to open and needing to communicate a more personal alternative to large healthcare networks. ASTER PRIMARY CARE is a fictional portfolio brand, and its clinicians, availability, address, and care information are illustrative.
This is not a client engagement or a fictional performance claim. It explores a production approach that could be useful in this category.
OBJECTIVES
Objectives
- Make the clinic's care philosophy, location, and appointment path immediately clear
- Explain care services and physician focus in patient-friendly language
- Reduce uncertainty around insurance and first visits before an appointment request
APPROACH
Approach
- 01Structure the journey around patient questions, care scope, physicians, space, first-visit steps, insurance, and appointments
- 02Avoid fabricated outcomes and testimonials, and clearly label all clinicians and medical information as illustrative
- 03Create an extensible foundation for future local service, location, and physician pages
DELIVERABLES
Deliverables
01
Healthcare brand direction
02
Responsive website
03
Care service architecture
04
Physician profiles
05
First-visit and insurance guidance
06
Appointment request experience
07
English and Korean interface
08
Original medical imagery
09
Local SEO structure
MAKING PROCESS
Design and production process
- 01
Understand
Mapped the questions and concerns patients bring to a local care decision.
- 02
Clarify
Translated care scope, physicians, and first-visit steps into plain language.
- 03
Connect
Connected local discovery and trust-building content to appointment requests.
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