Zapier vs Make: Which Automation Platform?

Zapier is the easiest to start with and has the largest app ecosystem, while Make offers a visual builder with more complex, cost-effective workflows.

Tagline
Automate your work by connecting 7,000+ apps, now with AI.
Visual automation platform for building powerful workflows.
Pricing
Freemium$19.99/mo
Freemium$9/mo (Core)
Open source
No
No
API available
Yes
Yes
Platforms
Web
Web
Key features
  • 7,000+ app integrations
  • Multi-step Zaps
  • AI Agents
  • Tables & Interfaces
  • Webhooks
  • Visual scenario builder
  • 2,000+ app integrations
  • Advanced data operations
  • AI modules
  • Error handling

Zapier

Automate your work by connecting 7,000+ apps, now with AI.

Pros

  • + Huge integration library
  • + No-code friendly
  • + Reliable automation

Cons

  • Task-based pricing adds up
  • Complex flows get expensive
  • Debugging can be fiddly

Make

Visual automation platform for building powerful workflows.

Pros

  • + Powerful visual builder
  • + More affordable at scale
  • + Fine-grained control

Cons

  • Steeper learning curve
  • Fewer integrations than Zapier
  • Can get complex fast

Which should you choose?

Choose Zapier if…

  • • You need workflow automation
  • • You need lead routing
  • • You need notifications

Choose Make if…

  • • You need complex automations
  • • You need data pipelines
  • • You need marketing ops

The verdict

Choose Zapier for simplicity and integrations; pick Make when you need advanced logic and better value on high-volume automations.