Apollo.io vs Clay: Which for Sales Prospecting?
Apollo.io pairs a large B2B database with all-in-one prospecting, while Clay excels at flexible, multi-source data enrichment and personalized outbound.
Tagline
AI sales platform with a huge B2B database.
AI-powered data enrichment and outbound at scale.
Pricing
Freemium$49/mo (Basic)
Freemium$149/mo (Starter)
Open source
No
No
API available
Yes
Yes
Platforms
Web, Chrome Extension
Web
Key features
- • B2B database
- • AI email writer
- • Sequences
- • Deal management
- • Enrichment
- • Data enrichment
- • AI research agent
- • Waterfall enrichment
- • Personalized outreach
- • CRM sync
Apollo.io
AI sales platform with a huge B2B database.
Pros
- + Big contact database
- + All-in-one prospecting
- + Solid free tier
Cons
- – Data accuracy varies
- – UI can feel busy
- – Deliverability needs care
Clay
AI-powered data enrichment and outbound at scale.
Pros
- + Powerful enrichment
- + Highly flexible
- + Great for targeted outbound
Cons
- – Steep learning curve
- – Can get expensive
- – Overkill for simple needs
Which should you choose?
Choose Apollo.io if…
- • You need prospecting
- • You need cold email
- • You need pipeline building
Choose Clay if…
- • You need lead enrichment
- • You need account research
- • You need personalized outbound
The verdict
Pick Apollo.io for an out-of-the-box database and sequences; choose Clay for powerful, customizable enrichment and targeted campaigns.