Web Strategy · SaaS
Conversion Website for a B2B SaaS
A B2B SaaS website that makes a complex product easier to understand and guides qualified visitors toward a demo.
Concept Project — independently created to demonstrate HUMAGENT LAB's website strategy, design, and development capabilities.
Revenue,
in focus.
See which accounts are moving, understand why now, and give every team a shared next action.
Pipeline overview
Updated 2 min ago
Pipeline
$2.4M
Accounts
148
Win rate
32.8%
Industry
B2B SaaS · Revenue Intelligence
Project scope
Strategy · UX/UI · Next.js · SEO
ART DIRECTION
Make the brand's character visible
A dark product interface and vivid mint signal color turn complex data into a sense of controlled, actionable growth.
CONCEPT BACKGROUND
Why this website was designed
Created around a common SaaS challenge: a feature-rich product whose core value is difficult to grasp. The concept demonstrates clear positioning and product storytelling.
This is not a client engagement or a fictional performance claim. It explores a production approach that could be useful in this category.
OBJECTIVES
Objectives
- Clarify the audience and product value above the fold
- Connect product capabilities to the customer's workflow
- Reduce uncertainty before a demo inquiry
APPROACH
Approach
- 01Structure the story from customer problem to change, mechanism, proof, and inquiry
- 02Design modules where product UI and messaging reinforce each other
- 03Build in Next.js with mobile performance and accessibility as defaults
DELIVERABLES
Deliverables
Positioning
Sitemap
Core copy
UX/UI design
Next.js website
Inquiry flow
Technical SEO
MAKING PROCESS
Design and production process
- 01
Position
Distilled the customer and product value into one clear idea.
- 02
Structure
Designed a page flow that builds understanding and trust.
- 03
Build
Implemented a fast, accessible responsive website.
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