Interactive product commerce
LUCID / FIELD
Cost depends on the pages and features you need. Booking, payments and management tools are scoped separately. View starting prices
Project overview
The thinking behind the project
An original camera-commerce experience combining five field profiles with clear, scenario-led product discovery.
A specification list alone does not explain how a camera fits a photographer's interests. LUCID / FIELD uses five field profiles to change the product's presentation and context. That interactive introduction connects to catalog search, camera and lens specifications, and support information.
- Who this concept is for
- Camera and equipment brands explaining specifications alongside real use contexts
- Industry
- Consumer Camera · Direct-to-Consumer
- Scope
- Brand System · Product UX · Responsive Development
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
Warm studio ivory, vivid cobalt and orange, plus a visual language of coordinates and measurement lines express observation and field craft.
What the project set out to address
- Compare field profiles and key specifications in one clear view
- Connect cameras, lenses, stories, and support through dedicated page journeys
- Keep product imagery and interaction consistent within an original brand system
How we approached it
- Define five use-led profiles: DAYLIGHT, AFTER DARK, TRUE FORM, OPEN ROAD, and MONO FIELD
- Synchronize color, product rendering, field range, and copy when a profile changes
- Create the LUCID / FIELD identity, modular editorial layout, and camera product asset in-house
Five ways to explore one camera
Field profiles change the product treatment and context. Catalog search connects to camera and lens specifications and support.
Explore this screen
03 / On a smaller screen
Same character. Smaller canvas.
The camera and field profiles appear first, bringing the core interaction into the opening screen.
Pages and screens in the concept
Project scope
What we created for this concept
We independently created the LUCID / FIELD brand, LF—01 product family, and digital experience to begin with how photographers see and move—not a list of camera specifications.
- Camera brand system
- Field-profile interaction
- Responsive UX/UI
- Camera and lens discovery pages
- Original product imagery
- Next.js build
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
What should your customers experience?