Editorial fashion & shopping experience
FOLD / FORM
Cost depends on the pages and features you need. Booking, payments and management tools are scoped separately. View starting prices
Project overview
The thinking behind the project
An independent fashion concept shaped by Seoul architecture, movement, oversized typography and tactile product photography.
A campaign can establish a mood while leaving shoppers unsure about the garment; a dense product page can lose the brand's character. FOLD / FORM starts with styling in an architectural setting, then moves into close-up material studies and personal color and size choices.
- Who this concept is for
- Independent fashion labels balancing a strong point of view with clear product choices
- Industry
- Fashion · DTC
- Scope
- Art Direction · Product Design · Shopping Experience
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
Large sans-serif lettering meets expressive serif type and a single architectural campaign image. A separate product study focuses on curved construction, fabric texture and considered choices.
What the project set out to address
- Present the product and styling together
- Connect imagery with color and size choices
- Carry selections into a clear order review
How we approached it
- Separate brand storytelling from focused product discovery
- Create an outdoor campaign and tactile colorway studies
- Preserve selections across language changes and reloads
From editorial styling to a personal edit
Combine two colorways and four sizes, then review quantities and totals. Choices persist across language changes and reloads, with no payment taken.
Explore this screen
03 / On a smaller screen
Same character. Smaller canvas.
Brand copy, campaign photography and product selection form a deliberate sequence. Mobile retains the photographic breathing room and clear shopping choices.
Pages and screens in the concept
Project scope
What we created for this concept
An original concept for fictional fashion label FOLD / FORM, designed around clothing that follows everyday movement. Identity, garment imagery and shopping experience share this perspective.
- Original identity and five illustrative campaign and product images
- Responsive Korean and English product page
- Color, size, image enlargement and saved product
- Editable local shopping bag and order review
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
Design reference & original work
An initial fashion-commerce research reference. The final design uses an original architectural campaign, oversized typography and a separate material-and-purchase section, with five illustrative images.
Landing Page for E-Commerce — Pattern · Vlad Bahatskyi for VALMAX / DribbbleWhat should your customers experience?