Beverage brand & shopping experience
DAYDROP
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Project overview
The thinking behind the project
A product-led beverage concept connecting flavor discovery, a persistent shopping bag and an editable order preview.
An online store cannot offer a taste, so color, texture and movement become clues. DAYDROP pairs flavor-specific product imagery and liquid motion with a purchase card on the same screen. The visual treatment establishes character while giving visitors a clear next action: choose a flavor and quantity.
- Who this concept is for
- Beverage brands translating flavor and product character into an online shopping experience
- Industry
- Beverage · DTC
- Scope
- Brand Concept · Product Design · Shopping Experience
- Project type
- Independent design & development concept
Strategy and design
Turning the brief into design decisions.
A split opening pairs oversized copy with product photography, a floating purchase card and compact flavor controls. Deep green and soft fruit colors establish its own identity.
What the project set out to address
- Make flavors easy to discover
- Connect discovery to the shopping bag
- Keep selections across language changes
How we approached it
- Pair split composition with a floating purchase card
- Create three original product photographs
- Connect quantities and totals in a local shopping preview
From flavor discovery to a clear bag
Choose flavors and pack quantities, then review the total. Selections survive language changes and reloads; no payment is taken.
Explore this screen
03 / On a smaller screen
Same character. Smaller canvas.
The product scene flows into flavor details and purchase controls. Mobile uses a static scene and retains the bag and review journey.
Pages and screens in the concept
Project scope
What we created for this concept
DAYDROP is a fictional sparkling drink brand with an original identity, illustrative product imagery and a working local shopping experience.
- Original identity and three illustrative product images
- Responsive Korean and English page
- Flavor selection and editable bag
- Local order review and completion
An independent concept, not a client engagement or a performance claim. Products, prices and data are illustrative. A production project requires real operating information and system integrations.
Design reference & original work
Building on the initial flavor and purchase reference, the selected liquid-landscape direction uses four original generated artworks and a functional interface.
Beverage E-commerce Website Design · VALMAX / DribbbleWhat should your customers experience?